Essentials of services marketing
Services marketing
Wirtz, Jochen.
creator
Author
Lovelock, Christopher H
text
bibliography
Print books.
si
HARLOW
PEARSON
©2018
2012
3rd ed
monographic
eng
xxxvi,670p:
Jochen Wirtz, Christopher Lovelock
Includes bibliographical references and indexes
Available to OhioLINK libraries
Service industries
Marketing
HD9980.5 .W57 2018
Essentials of services marketing
Wirtz, Jochen.
Singapore : Pearson Education South Asia Pte Ltd., 2012
2nd ed.
(OCoLC)800267684
9781292089959
CL0500000196 Safari Books Online
Available to OhioLINK libraries
DLC
130306
20190227160023.0
829080058
eng