TY  - BOOK
AU  - Wirtz, Jochen.
AU  - Lovelock,Christopher H
TI  - Essentials of services marketing
SN  - 9781292089959
AV  - HD9980.5 .W57 2018
PY  - 2018///.
CY  - HARLOW
PB  - PEARSON
KW  - Service industries
KW  - Marketing
KW  - Print books
KW  - local
N1  - Includes bibliographical references and indexes; Available to OhioLINK libraries
ER  -