developing iconic corporations Brooker, Paul creator author. Hayward, Margaret author. text bibliography Case studies. Print books. enk 2018 2018 First edition. monographic eng

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viii, 255 pages ; 25 cm This book takes examples of iconic corporations to show how business leaders can use rational methods to develop companies and inspire people with confidence. It studies General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay through autobiographical writings and historical sources. Paul Brooker and Margaret Hayward. Includes bibliographical references (pages 187-241) and index. Leadership Leadership Case studies Leadership HD57.7 .B764 2018 9780198825395 2017963188 YDX 171207 20190819092637.0 20172065 eng