TY - BOOK AU - Brooker,Paul AU - Hayward,Margaret TI - Rational leadership: developing iconic corporations AV - HD57.7 .B764 2018 PY - 2018/// CY - Oxford, United Kingdom PB - Oxford University Press KW - Leadership KW - Case studies KW - fast KW - Print books KW - local N1 - Includes bibliographical references (pages 187-241) and index N2 - This book takes examples of iconic corporations to show how business leaders can use rational methods to develop companies and inspire people with confidence. It studies General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay through autobiographical writings and historical sources ER -