02142cam a2200313 i 450000100090000000300070000900500170001600800410003301000170007402000300009102000180012103500150013904000360015404200080019005000230019810000310022124500950025226000110034726400440035830000270040233600260042933700280045533800270048350400560051052011860056665000300175265000220178265500240180420402762US-DLC20190925113201.0180307s2019 nju b 000 0 eng c a 2017048391 a9789813234611 (hardcover) a9789813235830 a(OCoLC)NEW aLBSOR/DLCbengcLBSORerdadDLC apcc00aHD62.5b.F363 20191 aFaltin, Günter,eauthor.10aBrains vs capital :bentrepreneurship for everyone lean, smart, simple /cGünter Faltin. c©2019 1aNew Jersey :bWorld Scientific,c©2019 aix, 206 pages ;c23 cm atext2rdacontentbtxt aunmediated2rdamediabn avolume2rdacarrierbnc aIncludes bibliographical references (pages 201-206) a"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"-- 0aNew business enterprises. 0aEntrepreneurship. 02localaPrint books.