02352cam a2200325 i 4500 594987 594987 20402762 US-DLC 20190925113201.0 180307s2019 nju b 000 0 eng c 2017048391 9789813234611 (hardcover) 9789813235830 (OCoLC)NEW LBSOR/DLC eng LBSOR rda DLC pcc Alfaisal Main Library HD62.5 .F363 2019 Faltin, Günter, author. Brains vs capital : entrepreneurship for everyone lean, smart, simple / Günter Faltin. ©2019 New Jersey : World Scientific, ©2019 ix, 206 pages ; 23 cm text rdacontent txt unmediated rdamedia n volume rdacarrier nc Includes bibliographical references (pages 201-206) "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"-- New business enterprises. Entrepreneurship. local 4 Print books. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2019-09-25 0 HD62.5 .F363 2019 AU00000000014846 2019-09-25 00:00:00 130.00 2019-09-25 BOOKS