entrepreneurship for everyone lean, smart, simple Faltin, Günter creator author. text bibliography Print books. nju ©2019 2019 monographic eng

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ix, 206 pages ; 23 cm "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"-- Günter Faltin. Includes bibliographical references (pages 201-206) New business enterprises Entrepreneurship HD62.5 .F363 2019 9789813234611 (hardcover) 9789813235830 2017048391 LBSOR/DLC 180307 20190925113201.0 20402762 eng