TY  - BOOK
AU  - Faltin,Günter
TI  - Brains vs capital: entrepreneurship for everyone lean, smart, simple 
SN  - 9789813234611 (hardcover)
AV  - HD62.5 .F363 2019
PY  - 2019///
CY  - New Jersey
PB  - World Scientific
KW  - New business enterprises
KW  - Entrepreneurship
KW  - local
KW  - Print books
N1  - Includes bibliographical references (pages 201-206)
N2  - "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--
ER  -