01628cam a2200301Ii 4500 595165 595165 1048613168 US-DLC 20191118075757.0 180816t20182018ch ab bf 000 0 eng d 9789887710974 (hardback) 9887710970 (hardback) RIU eng RIU OCLCQ OCLCF KSU UtOrBLW AU Alfaisal Main Library HD9940.A2 F24 2018 The fashion business manual : an illustrated guide to building a fashion brand / editor, Sara Chow Illustrated guide to building a fashion brand ©2018 Hong Kong : Fashionary International Ltd, ©2018 215 pages : color illustrations, color map ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover Includes bibliographical references (pages 212-215) The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Clothing trade Handbooks, manuals, etc Handbooks and manuals. lcgft Print books. local 4 Chow, Sara, editor lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2019-11-18 0 HD9940.A2 F24 2018 AU00000000015028 2019-11-18 00:00:00 335.00 2019-11-18 BOOKS