The fashion business manual an illustrated guide to building a fashion brand Illustrated guide to building a fashion brand Chow, Sara editor text bibliography Handbooks and manuals. Print books. ch ©2018 2018 2018 monographic eng
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215 pages : color illustrations, color map ; 24 cm "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section editor, Sara Chow "12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover Includes bibliographical references (pages 212-215) Clothing trade Handbooks, manuals, etc HD9940.A2 F24 2018 9789887710974 RIU 180816 20191118075757.0 1048613168 eng