Includes bibliographical references (pages 293-301) and index.
"And now: Color" : early color systems -- Natural vision versus "tele-vision" : defining and standardizing color -- Color adjustments : experiments, calibrations, and color training, 1950-1955 -- Colortown, USA : expansion, stabilization, and promotion, 1955-1959 -- The wonderful world of color : network programming and the spectacular real, 1960-1965 -- At the end of the rainbow : global expansion, the space race, and the Cold War.
Color television--History. Television broadcasting--Technological innovations--United States. Television broadcasting--History.--United States Television broadcasting--Social aspects--United States.