02924cam a2200409 i 450000100090000000300070000900500170001600800410003301000170007401500190009101600180011002000290012802000260015703500240018304000540020704200140026105000260027510000290030124501010033025000190043126000110045026400400046130000510050133600260055233700280057833800270060650400510063350510350068452006070171965000240232665000240235065000250237465000300239965000300242965000310245965500240249021300922US-DLC20200123091614.0191121t20182019caua     b    001 0 eng d  a  2018278426  aGBB7J21922bnb7 a0185505122Uk  a9781491973790qpaperback  z149197379Xqpaperback  a(OCoLC)on1081164144  aEYMbengcEYMerdadOCLCOdBDXdDGWdOCLdDLCdAU  alccopycat00aHF5415.15b.P388 20191 aPerri, Melissa,eauthor.10aEscaping the build trap :bhow effective product management creates real value /cMelissa Perri.  aFirst edition.  c©2019 1aSebastopol, CA :bO'Reilly,c©2019  axvi, 180 pages :bcolor illustrations ;c23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aThe build trap. The value exchange system -- Constraints on the value exchange system -- Projects versus products versus services -- The product-led organization -- What we know and what we don't -- The role of the product manager. Bad product manager archetypes -- A great product manager -- The product manager career path -- Organizing your teams -- Strategy. What is strategy? -- Strategic gaps -- Creating a good strategic framework -- Company-level vision and strategic intents -- Product vision and portfolio -- Product management process. The product kata -- Understanding the direction and setting success metrics -- Problem exploration -- Solution exploration -- Building and optimizing your solution -- The product-led organization. Outcome-focused communication -- Rewards and incentives -- Safety and learning -- Budgeting -- Customer centricity -- Marquetly: the product-led company -- Afterword: Escaping the build trap to become product-led -- Appendix: Six questions to determine whether a company is product-led.  a"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover. 0aProduct management. 0aCustomer relations. 0aSuccess in business. 7aCustomer relations.2fast 7aProduct management.2fast 7aSuccess in business.2fast 02localaPrint books.