03343cam a2200445 i 4500 596202 596202 21300922 US-DLC 20200123091614.0 191121t20182019caua b 001 0 eng d 2018278426 GBB7J2192 bnb 018550512 Uk 9781491973790 paperback 149197379X paperback (OCoLC)on1081164144 EYM eng EYM rda OCLCO BDX DGW OCL DLC AU lccopycat Alfaisal Main Library HF5415.15 .P388 2019 Perri, Melissa, author. Escaping the build trap : how effective product management creates real value / Melissa Perri. First edition. ©2019 Sebastopol, CA : O'Reilly, ©2019 xvi, 180 pages : color illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. The build trap. The value exchange system -- Constraints on the value exchange system -- Projects versus products versus services -- The product-led organization -- What we know and what we don't -- The role of the product manager. Bad product manager archetypes -- A great product manager -- The product manager career path -- Organizing your teams -- Strategy. What is strategy? -- Strategic gaps -- Creating a good strategic framework -- Company-level vision and strategic intents -- Product vision and portfolio -- Product management process. The product kata -- Understanding the direction and setting success metrics -- Problem exploration -- Solution exploration -- Building and optimizing your solution -- The product-led organization. Outcome-focused communication -- Rewards and incentives -- Safety and learning -- Budgeting -- Customer centricity -- Marquetly: the product-led company -- Afterword: Escaping the build trap to become product-led -- Appendix: Six questions to determine whether a company is product-led. "To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover. Product management. Customer relations. Success in business. Customer relations. fast Product management. fast Success in business. fast local 4 Print books. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2020-01-23 0 HF5415.15 .P388 2019 AU00000000016129 2020-01-23 00:00:00 250.00 2020-01-23 BOOKS