how effective product management creates real value Perri, Melissa creator author. text bibliography Print books. cau ©2019 2018 2019 First edition. monographic eng

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xvi, 180 pages : color illustrations ; 23 cm "To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover. The build trap. The value exchange system -- Constraints on the value exchange system -- Projects versus products versus services -- The product-led organization -- What we know and what we don't -- The role of the product manager. Bad product manager archetypes -- A great product manager -- The product manager career path -- Organizing your teams -- Strategy. What is strategy? -- Strategic gaps -- Creating a good strategic framework -- Company-level vision and strategic intents -- Product vision and portfolio -- Product management process. The product kata -- Understanding the direction and setting success metrics -- Problem exploration -- Solution exploration -- Building and optimizing your solution -- The product-led organization. Outcome-focused communication -- Rewards and incentives -- Safety and learning -- Budgeting -- Customer centricity -- Marquetly: the product-led company -- Afterword: Escaping the build trap to become product-led -- Appendix: Six questions to determine whether a company is product-led. Melissa Perri. Includes bibliographical references and index. Product management Customer relations Success in business Customer relations Product management Success in business HF5415.15 .P388 2019 9781491973790 2018278426 EYM 191121 20200123091614.0 21300922 eng