02193cam a2200277Ii 4500 596251 596251 985074402 US-DLC 20200126100027.0 170428s2018 sp a 000 0 eng d 9788417084035 8417084037 BTCTA eng rda BTCTA YDX BDX UVV OCLCF UtOrBLW AU Alfaisal Main Library HD9940.A2 B73 2018 Brand addiction : designing identity for fashion stores / Wang Shaoqiang, ed ©2018 Barcelona, Spain : Flamant, ©2018 240 pages : color illustrations ; 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling– a consistent message, weaving meaning into every piece.Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; all these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing..From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners"--Publisher's description Fashion merchandising. Branding (Marketing) Logos (Symbols) Stores, Retail. local 4 Print books. Wang, Shaoqiang, editor. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2020-01-26 1 HD9940.A2 B73 2018 AU00000000016151 2023-03-02 00:00:00 2023-02-20 430.00 2020-01-26 BOOKS