02484cam a2200409 i 4500 596316 596316 1090427339 US-DLC 20200203130948.0 190107t20192019enka b 001 0 eng d 9781786274212 paperback 1786274213 paperback 9781786274847 paperback 1786274841 paperback UKMGB eng rda UKMGB OCLCO OCLCF JQW LTSCA CLE NZAUC YDX UtOrBLW AU Alfaisal Main Library HD9940.A2 M47 2019 Meadows, Toby, author. How to set up & run a fashion label / Toby Meadows ; US editor Giacomo James Corrado, Esq How to set up and run a fashion label 3rd edition, revised edition ©2019 London : Laurence King Publishing, ©2019 ©2019 224 p: illustrations (chiefly color) ; 25 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier "3rd Edition updated and expanded"--Cover Previous edition: 2012 Includes bibliographical references and index Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia) Fashion merchandising. New business enterprises. Clothing trade. local 4 Print books. Corrado, Giacomo James, editor. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2020-02-03 0 HD9940.A2 M47 2019 AU00000000016248 2020-02-03 00:00:00 232.00 2020-02-03 BOOKS