Meadows, Toby creator author. Corrado, Giacomo James editor. text bibliography Print books. enk ©2019 2019 2019 3rd edition, revised edition monographic eng

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224 p: illustrations (chiefly color) ; 25 cm To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia) Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance Toby Meadows ; US editor Giacomo James Corrado, Esq "3rd Edition updated and expanded"--Cover Previous edition: 2012 Includes bibliographical references and index Fashion merchandising New business enterprises Clothing trade HD9940.A2 M47 2019 9781786274212 1786274213 9781786274847 1786274841 UKMGB 190107 20200203130948.0 1090427339 eng