TY  - BOOK
AU  - Meadows,Toby
AU  - Corrado,Giacomo James
TI  - How to set up & run a fashion label
SN  - 9781786274212
AV  - HD9940.A2 M47 2019
PY  - 2019///
CY  - London
PB  - Laurence King Publishing
KW  - Fashion merchandising
KW  - New business enterprises
KW  - Clothing trade
KW  - local
KW  - Print books
N1  - "3rd Edition updated and expanded"--Cover; Previous edition: 2012; Includes bibliographical references and index; Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance
N2  - To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia)
ER  -