Putsis, William, 1959-

The carrot and the stick : leveraging strategic control for growth / William Putsis. - ©2020 - 233 p: illustrations ; 24 cm

Includes bibliographical references and index.

Part 1. Strategic control in a single market context. Understanding strategic control points ("the stick") -- How to spot strategic control points : a process for identifying them in your market -- Part 2. Extending strategic control to multiple markets. The competitive ecosystem and the visual value map -- On the outside looking in : what happens when someone else owns a strategic control point? -- What can go wrong when you own a point of strategic control? The concept of blowback to the core -- Part 3. The carrot and the stick : strategies for today's interconnected environment. The concept of aligning incentives ("the carrot") -- Why utilizing the "carrot" and the "stick" matters and what to do about it -- Game theory, signaling, and the strategic use of information.

"In today's world of interconnected and "always-on" information, companies that succeed are those that compete by leveraging the advantage of strategic control points. A strategic control point is a part of a market where, if controlled by one party, it can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market."--

9781487501655 148750165X

2020276123

20190172886 can


Strategic planning.
Business planning.
Business planning.
Strategic planning.


Print books.

HD30.28 / .P8677 2020