01625cam a2200277 a 450000100090000000300040000900500170001300800410003001000170007102000380008804000180012604200080014405000260015208200170017824500480019524600670024324600480031026000600035830000320041850000200045050507420047065000270121265000240123965500240126326400600128717465716OSt20161026150509.0120917s2013    maua          001 0 eng    a  2012037855  a9781422189887 (pbk. : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.13b.H368 201300a658.8/0222300aHBR's 10 must reads on strategic marketing.3 aHarvard business review's 10 must reads on strategic marketing3 aHBR's ten must reads on strategic marketing  aBoston, Mass. :bHarvard Business Review Press,cc2013.  av, 206 p. :bill. ;c21 cm.  aIncludes index.0 aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. 0aMarketingxManagement. 0aStrategic planning. 7aPrint books.2local  aBoston, Mass. :bHarvard Business Review Press,cc2013.