01717cam a2200313 a 4500 17465716 OSt 20161026150509.0 120917s2013 maua 001 0 eng 2012037855 9781422189887 (pbk. : alk. paper) DLC DLC DLC pcc Alfaisal Main Library HF5415.13 .H368 2013 658.8/02 23 HBR's 10 must reads on strategic marketing. Harvard business review's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing Boston, Mass. : Harvard Business Review Press, c2013. v, 206 p. : ill. ; 21 cm. Includes index. Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Marketing Management. Strategic planning. Print books. local lcc BOOKS Boston, Mass. : Harvard Business Review Press, c2013. 6015 6015 0 0 lcc 0 0 AU AU GEN 2015-01-06 3 3 HF5415.13 .H368 2013 AU0000000001261 2018-09-06 00:00:00 2018-08-12 180.00 2015-01-06 BOOKS 0 0 lcc 0 0 AU AU GEN 2015-01-06 0 HF5415.13 .H368 2013 AU00000000010534 2017-11-01 00:00:00 180.00 2015-01-06 BOOKS