HBR's 10 must reads on strategic marketing
Harvard business review's 10 must reads on strategic marketing
HBR's ten must reads on strategic marketing
text
Print books.
mau
Boston, Mass
Harvard Business Review Press
c2013
2013
monographic
eng
v, 206 p. : ill. ; 21 cm.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
Includes index.
Marketing
Management
Strategic planning
HF5415.13 .H368 2013
658.8/02
9781422189887 (pbk. : alk. paper)
2012037855
DLC
120917
20161026150509.0
17465716