02865cam a2200469 i 4500 601650 601650 1135576436 US-DLC 20220117091414.0 191125s2020 nyua b 001 0 eng 9781541674318 (hardcover) 1541674316 (hardcover) (OCoLC)1135576436 (OCoLC)1157178473 NLM eng rda NLM AU pcc Alfaisal Main Library HM1033 .K83 2020 Kucharski, Adam (Mathematician), author. The rules of contagion : why things spread - and why they stop / Adam Kucharski. Why things spread - and why they stop First US edition. ©2020 New York : Basic Books, ©2020 341 pages : illustrations ; 25 cm. text rdacontent txt unmediated rdamedia n volume rdacarrier nc "First published in Great Britain in 2020 by Profile Books, Ltd."--Title page verso. Includes bibliographical references and index. A theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble. A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Contagion (Social psychology) Contagion (Social psychology) Mathematical models Popular works. Social networks Research. Epidemics Popular works. Psychology, Social. Information Dissemination. Infections. Epidemics. Social Media. Models, Theoretical. Popular Work. local Popular works. fast Print books. local 4 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2022-01-17 0 HM1033 .K83 2020 AU00000000017554 2022-01-17 00:00:00 215.00 2022-01-17 BOOKS