02124cam a22004098i 4500 18126355 OSt 20161026150509.0 140422s2015 cau b 001 0 eng 2014015932 9781118834701 (pbk.) (DNLM)101630978 DNLM/DLC rda DLC pcc Alfaisal Main Library RA427 .L64 2015 610.68/5 23 Longest, Beaufort B., Jr., author. Managing health programs and projects Health program management : from development through evaluation / Beaufort B. Longest, Jr. Second edition. JOSSEY-BASS c2015 1410 xxiii, 357 pages : 24 cm. illustrations Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004. Includes bibliographical references and index. The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation. "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher. Health Planning methods. Health Services Administration. Organizational Innovation. Program Evaluation. Total Quality Management. Print books. local lcc BOOKS JOSSEY-BASS c2015 6021 6021 0 0 lcc 0 0 AU AU GEN 2015-01-14 0 RA427 .L64 2015 AU0000000001233 2015-01-14 00:00:00 642.00 2015-01-14 BOOKS