from development through evaluation Longest, Beaufort B. Jr creator author. text bibliography Print books. cau JOSSEY-BASS c2015 2015 Second edition. monographic eng

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xxiii, 357 pages : 24 cm. illustrations "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher. The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation. Beaufort B. Longest, Jr. Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004. Includes bibliographical references and index. Health Planning methods Health Services Administration Organizational Innovation Program Evaluation Total Quality Management RA427 .L64 2015 610.68/5 9781118834701 (pbk.) 2014015932 DNLM/DLC 140422 20161026150509.0 18126355