TY  - BOOK
AU  - Longest,Beaufort B.
TI  - Health program management: from development through evaluation 
SN  - 9781118834701 (pbk.)
AV  - RA427 .L64 2015
U1  - 610.68/5 23
PY  - 2015///
PB  - JOSSEY-BASS
KW  - Health Planning
KW  - methods
KW  - Health Services Administration
KW  - Organizational Innovation
KW  - Program Evaluation
KW  - Total Quality Management
KW  - Print books
KW  - local
N1  - Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004; Includes bibliographical references and index; The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation
N2  - "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher
ER  -