01993cam a22003618i 450000100090000000300070000900500170001600800410003301000170007402000300009102000250012104000270014604200080017305000200018110000260020124500970022725000210032426000110034526300090035626400320036530000110039733600260040833700280043433800270046250000930048950400510058252007320063365000430136565000270140865000240143565500240145977601480148321717062US-DLC20221204082250.0200914s2021    nju      b    001 0 eng    a  2020041788  a9781292251523q(hardback)  z9781292251547q(pdf)  aDLCbengerdacDLCdAU  apcc00aHD45b.T76 20211 aTrott, Paul,eauthor.10aInnovation management and new product development /cPaul Trott, Portsmouth Business School.  aSeventh Edition.  c©2021  a2104 1aHoboken :bPearson,c©2021  a546 p:  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aRevised edition of the author's Innovation management and new product development, 2017.  aIncludes bibliographical references and index.  a"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- 0aTechnological innovationsxManagement. 0aIndustrial management. 0aProduct management. 02localaPrint books.08iOnline version:aTrott, Paul,tInnovation management and new product developmentb7.dHoboken : Pearson, 2021.z9781292251547w(DLC) 2020041789