02168cam a22003738i 4500 602319 602319 21717062 US-DLC 20221204082250.0 200914s2021 nju b 001 0 eng 2020041788 9781292251523 (hardback) 9781292251547 (pdf) DLC eng rda DLC AU pcc Alfaisal Main Library HD45 .T76 2021 Trott, Paul, author. Innovation management and new product development / Paul Trott, Portsmouth Business School. Seventh Edition. ©2021 2104 Hoboken : Pearson, ©2021 546 p: text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of the author's Innovation management and new product development, 2017. Includes bibliographical references and index. "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- Technological innovations Management. Industrial management. Product management. local 4 Print books. Online version: Trott, Paul, Innovation management and new product development 7. Hoboken : Pearson, 2021. 9781292251547 (DLC) 2020041789 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2022-12-04 0 HD45 .T76 2021 AU00000000018669 2022-12-04 00:00:00 1520.00 2022-12-04 BOOKS