Trott, Paul creator author. text bibliography Print books. nju ©2021 2021 Seventh Edition. monographic eng

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546 p: "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- Paul Trott, Portsmouth Business School. Revised edition of the author's Innovation management and new product development, 2017. Includes bibliographical references and index. Technological innovations Management Industrial management Product management HD45 .T76 2021 Trott, Paul, Hoboken : Pearson, 2021. 7. (DLC) 2020041789 9781292251523 2020041788 DLC 200914 20221204082250.0 21717062 eng