TY  - BOOK
AU  - Chase,Charles
ED  - John Wiley & Sons,
TI  - Consumption-based forecasting and planning: predicting changing demand patterns in the new digital economy 
T2  - Wiley and SAS business series
SN  - 9781119809869
AV  - HD30.27 .C473 2021
PY  - 2021///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Business forecasting
KW  - Business logistics
KW  - Demand (Economic theory)
KW  - local
KW  - Print books
N1  - Includes index; The Digital Economy and Unexpected Disruptions -- A Wakeup Call for Demand Management -- Why Data and Analytics Are Important -- Consumption-Based Forecasting and Planning -- AI/Machine Learning Is Disrupting Demand Forecasting -- Intelligent Automation Is Disrupting Demand Planning -- The Future Is Cloud Analytics and Analytics at the Edge
N2  - "Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to solve current business problems. Provides a framework for changing the way demand forecasting and planning are done, as well as the change management requirements for sustainability"--
ER  -