20191022d2020      uy             0 <br/><br/>
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY 

 - Global edition 
 -  ©2020 
 - 621 p: "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020." 
 = Harlow, Essex : 
<br/><br/><label>LCCN: </label>9781292314969 1292314966 9780134892498 0134892496 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD69.B7   / K45 2020