STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
Harlow, Essex
20191022d2020 uy 0
creator
Keller
Kevin Lane
text
Print books.
xxu
©2020
Global edition
monographic
eng
621 p:
"Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."
HD69.B7 K45 2020
9781292314969
1292314966
9780134892498
0134892496
221208
20221208093042.0
991023017101502122
eng