02654cam a22003498i 4500 603388 603388 22770347 US-DLC 20231127090933.0 220830s2023 nyu b 001 0 eng 2022037998 9781032076768 (paperback) 9781032076805 (hardback) 9781003208280 (ebook) au eng rda au pcc Alfaisal Main Library HD59 .S5367 2023 Smudde, Peter M., author. Managing public relations : business principles and tools for strategic communication / Peter M. Smudde. Second edition. ©2023 2302 Milton Park, Abingdon, Oxon ; New York, NY : Routledge, ©2023 340 pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring ROI Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management"-- Public relations. local 4 Print books. Online version: Smudde, Peter M. Managing public relations. Second edition Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023 9781003208280 (DLC) 2022037999 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2023-11-27 0 HD59 .S5367 2023 AU00000000019719 2023-11-27 00:00:00 535.00 2023-11-27 BOOKS