business principles and tools for strategic communication Smudde, Peter M. creator author. text bibliography Print books. nyu ©2023 2023 Second edition. monographic eng

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340 pages cm "Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring ROI Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management"-- Peter M. Smudde. Includes bibliographical references and index. Public relations HD59 .S5367 2023 Smudde, Peter M. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023 Second edition (DLC) 2022037999 9781032076768 2022037998 au 220830 20231127090933.0 22770347 eng