02102cam a22003618i 450000100090000000300070000900500170001600800410003301000170007402000310009102000270012204000270014904200080017605000240018410000290020824500960023725000200033326000110035326300090036426400520037330000110042533600260043633700280046233800270049049000300051750400510054752008930059865000270149165000240151865000220154265500240156477601520158821578626US-DLC20240208092541.0200623s2021    nyu      b    001 0 eng    a  2020024308  a9781350090279q(paperback)  z9781350090286q(ebook)  aDLCbengerdacDLCdAU  apcc00aHD9940.A2bM66 20211 aMoore, Gwyneth,eauthor.10aFashion promotion :bbuilding a brand through marketing and communication /cGwyneth Moore.  aSecond edition.  c©2021  a2101 1aNew York, NY :bBloomsbury Visual Arts,c©2021  a160 p:  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aBasics fashion management  aIncludes bibliographical references and index.  a"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- 0aFashion merchandising. 0aInternet marketing. 0aPublic relations. 02localaPrint books.08iOnline version:aMoore, Gwyneth.tFashion promotionbSecond edition.dNew York, NY : Bloomsbury Visual Arts, 2021.z9781350090286w(DLC) 2020024309