02298cam a22003738i 4500 603611 603611 21578626 US-DLC 20240208092541.0 200623s2021 nyu b 001 0 eng 2020024308 9781350090279 (paperback) 9781350090286 (ebook) DLC eng rda DLC AU pcc Alfaisal Main Library HD9940.A2 M66 2021 Moore, Gwyneth, author. Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. Second edition. ©2021 2101 New York, NY : Bloomsbury Visual Arts, ©2021 160 p: text txt rdacontent unmediated n rdamedia volume nc rdacarrier Basics fashion management Includes bibliographical references and index. "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- Fashion merchandising. Internet marketing. Public relations. local 4 Print books. Online version: Moore, Gwyneth. Fashion promotion Second edition. New York, NY : Bloomsbury Visual Arts, 2021. 9781350090286 (DLC) 2020024309 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2024-02-08 0 HD9940.A2 M66 2021 AU00000000019889 2024-02-08 00:00:00 250.00 2024-02-08 BOOKS