building a brand through marketing and communication Moore, Gwyneth creator author. text bibliography Print books. nyu ©2021 2021 Second edition. monographic eng

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160 p: "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- Gwyneth Moore. Includes bibliographical references and index. Fashion merchandising Internet marketing Public relations HD9940.A2 M66 2021 Moore, Gwyneth. New York, NY : Bloomsbury Visual Arts, 2021. Second edition. (DLC) 2020024309 9781350090279 2020024308 DLC 200623 20240208092541.0 21578626 eng