02347cam a22004098i 4500999001900000001000900019003000700028005001700035008004100052010001700093020003100110020002700141040002700168042000800195049002600203050002400229100002900253245009600282250002000378260001100398263000900409264005200418300001100470336002600481337002800507338002700535490003000562504005100592520089300643650002701536650002401563650002201587655002701609776015201636942001501788952013401803  c603611d60361121578626US-DLC20240208092541.0200623s2021    nyu      b    001 0 eng    a  2020024308  a9781350090279q(paperback)  z9781350090286q(ebook)  aDLCbengerdacDLCdAU  apcc  aAlfaisal Main Library00aHD9940.A2bM66 20211 aMoore, Gwyneth,eauthor.10aFashion promotion :bbuilding a brand through marketing and communication /cGwyneth Moore.  aSecond edition.  c©2021  a2101 1aNew York, NY :bBloomsbury Visual Arts,c©2021  a160 p:  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aBasics fashion management  aIncludes bibliographical references and index.  a"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- 0aFashion merchandising. 0aInternet marketing. 0aPublic relations. 02local94aPrint books.08iOnline version:aMoore, Gwyneth.tFashion promotionbSecond edition.dNew York, NY : Bloomsbury Visual Arts, 2021.z9781350090286w(DLC) 2020024309  2lcccBOOKS  00102lcc4070aAUbAUcGENd2024-02-08l0oHD9940.A2 M66 2021pAU00000000019889r2024-02-08 00:00:00v250.00w2024-02-08yBOOKS