02734cam a22003858i 4500 603638 603638 22742198 US-DLC 20240213101232.0 220808s2023 enk b 001 0 eng 2022037664 9781032007359 (pbk) 9781032007335 (hbk) 9781003175360 (ebk) au eng rda au pcc Alfaisal Main Library HD9940.A2 C33 2023 Caan, Fykaa, author. Celebrity fashion marketing : developing a human fashion brand / Fykaa Caan and Angela Lee. ©2023 2302 Abingdon, Oxon ; New York, NY : Routledge, ©2023 130 pages cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Mastering fashion management Includes bibliographical references and index. "This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"-- Fashion merchandising. Branding (Marketing) Celebrities. local 4 Print books. Online version: Caan, Fykaa. Celebrity fashion marketing New York : Routledge, 2023 9781003175360 (DLC) 2022037665 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2024-02-13 0 HD9940.A2 C33 2023 AU00000000019982 2024-02-13 00:00:00 360.00 2024-02-13 BOOKS