02759cam a22004098i 4500999001900000001000900019003000700028005001700035008004100052010001700093020002500110020002500135020002500160040002100185042000800206049002600214050002400240100002600264245009800290260001100388263000900399264005700408300001800465336002600483337002800509338002700537490003300564504005100597520133200648650002701980650002502007650001702032655002702049776012402076942001502200952013402215  c603638d60363822742198US-DLC20240213101232.0220808s2023    enk      b    001 0 eng    a  2022037664  a9781032007359q(pbk)  z9781032007335q(hbk)  z9781003175360q(ebk)  aaubengerdacau  apcc  aAlfaisal Main Library00aHD9940.A2bC33 20231 aCaan, Fykaa,eauthor.10aCelebrity fashion marketing :bdeveloping a human fashion brand /cFykaa Caan and Angela Lee.  c©2023  a2302 1aAbingdon, Oxon ;aNew York, NY :bRoutledge,c©2023  a130 pages cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aMastering fashion management  aIncludes bibliographical references and index.  a"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"-- 0aFashion merchandising. 0aBranding (Marketing) 0aCelebrities. 02local94aPrint books.08iOnline version:aCaan, Fykaa.tCelebrity fashion marketingdNew York : Routledge, 2023z9781003175360w(DLC) 2022037665  2lcccBOOKS  00102lcc4070aAUbAUcGENd2024-02-13l0oHD9940.A2 C33 2023pAU00000000019982r2024-02-13 00:00:00v360.00w2024-02-13yBOOKS