02566cam a22003618i 4500 604092 604092 21612094 20250413092930.0 200715s2021 nyu b 001 0 eng 2020031129 9780367650834 (paperback) DLC eng rda DLC AU pcc Alfaisal Main Library HD9940.A2 S58 2021 Singh, Satyendra, 1966- author. Luxury and fashion marketing : the global perspective / Satyendra Singh. ©2021 New York, NY : Routledge, ©2021 142 pages text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge studies in marketing Includes bibliographical references and index. "The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"-- Fashion merchandising. Luxuries Marketing. Branding (Marketing) local 4 Print books. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2025-04-13 0 HD9940.A2 S58 2021 AU00000000020554 2025-04-13 00:00:00 460.00 2025-04-13 BOOKS