the global perspective Singh, Satyendra 1966- creator author. text bibliography Print books. nyu 2021 monographic eng

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142 pages "The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"-- Satyendra Singh. Includes bibliographical references and index. Fashion merchandising Luxuries Marketing Branding (Marketing) HD9940.A2 S58 2021 9780367650834 2020031129 DLC 200715 20250413092930.0 21612094 eng