02413cam a22003498i 4500999001900000001000900019005001700028008004100045010001700086020003100103040002700134042000800161049002600169050002400195100003800219245007900257263001100336264003900347300001400386336002600400337002800426338002700454490003500481504005100516520124300567650002701810650002501837650002501862655002701887942001501914952013401929  c604092d6040922161209420250413092930.0200715s2021    nyu      b    001 0 eng    a  2020031129  a9780367650834q(paperback)  aDLCbengerdacDLCdAU  apcc  aAlfaisal Main Library00aHD9940.A2bS58 20211 aSingh, Satyendra,d1966-eauthor.10aLuxury and fashion marketing :bthe global perspective /cSatyendra Singh.  a©2021 1aNew York, NY :bRoutledge,c©2021  a142 pages  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aRoutledge studies in marketing  aIncludes bibliographical references and index.  a"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"-- 0aFashion merchandising. 0aLuxuriesxMarketing. 0aBranding (Marketing) 02local94aPrint books.  2lcccBOOKS  00102lcc4070aAUbAUcGENd2025-04-13l0oHD9940.A2 S58 2021pAU00000000020554r2025-04-13 00:00:00v460.00w2025-04-13yBOOKS