TY  - BOOK
AU  - Gathen,Andreas von der
AU  - Eckert,Nicolai Broby
AU  - Kastbjerg,Caroline
TI  - The demand revolution: how consumers are redefining sustainability and transforming the future of business 
T2  - Management on the cutting edge
AV  - HC79 .E5 2024
PY  - 2024///
CY  - Cambridge, Massachusetts
PB  - The MIT Press
KW  - Sustainable development
KW  - Consumption (Economics)
KW  - Environmental aspects
KW  - Value
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index
N2  - "This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--
ER  -