Einstein, Mara, <br/><br/>
Hoodwinked :  how marketers use the same tactics as cults / 
Mara Einstein, PH.D ; foreword by Douglas Rushkoff. 
 -  2025 
 - 263 pages  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms & "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole. 
<br/><br/> "Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- 
<br/><br/><label>ISBN: </label>9781493086153 
<br/><br/><label>LCCN: </label>2024020962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.<br/>Marketing--Moral and ethical aspects.<br/>Multilevel marketing.<br/>Social responsibility of business.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E447 2025