02551cam a2200421 i 4500 23889988 US-DLC 20250929070308.0 m |o d | cr_||||||||||| 240719s2025 ctu ob 001 0 eng 2024020962 9781493086160 (epub) 9781493086153 (cloth) 23889988 au eng DLC rda au pcc Alfaisal Main Library HF5415 .E447 2025 Einstein, Mara, author. Hoodwinked : how marketers use the same tactics as cults / Mara Einstein, PH.D ; foreword by Douglas Rushkoff. 2025 Essex, CT : Prometheus Books, 2025 263 pages text txt rdacontent Includes bibliographical references and index. Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms & "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole. "Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- Marketing Psychological aspects. Marketing Moral and ethical aspects. Multilevel marketing. Social responsibility of business. Consumer behavior. Print books. local 4 Rushkoff, Douglas, writer of foreword. Print version: Einstein, Mara. Hoodwinked Essex, CT : Prometheus Books, [2025] 9781493086153 (DLC) 2024020961 lcc BOOKS 604334 604334 0 0 lcc 0 0 AU AU GEN 2025-09-29 0 HF5415 .E447 2025 AU00000000020636 2025-09-29 07:04:37 210.00 2025-09-29 BOOKS