how marketers use the same tactics as cults Einstein, Mara creator author. Rushkoff, Douglas writer of foreword. text bibliography Print books. ctu 2025 monographic eng 263 pages "Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms & "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole. Mara Einstein, PH.D ; foreword by Douglas Rushkoff. Includes bibliographical references and index. Marketing Psychological aspects Marketing Moral and ethical aspects Multilevel marketing Social responsibility of business Consumer behavior HF5415 .E447 2025 Einstein, Mara. Essex, CT : Prometheus Books, [2025] (DLC) 2024020961 9781493086153 2024020962 au 240719 20250929070308.0 23889988 eng