02523cam a2200373 i 4500 23281521 US-DLC 20251109100430.0 230817s2024 nyu b 001 0 eng 2023038839 9780231198325 (hardback) 9780231198356 (trade paperback) 9780231552585 (ebook) 23281521 au eng rda au DLC pcc Alfaisal Main Library HF5718.3 .A32 2024 Addison, Paul, 1952- author. The Bloomberg guide to business journalism / Paul Addison, Jennifer Sondag, Cherian Thomas, Carolina Wilson. 2024 New York : Columbia Business School Publishing, 2024 xii, 248 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- Bloomberg News (Firm) Business writing. Journalism, Commercial. Print books. local 4 lcc BOOKS 607843 607843 0 0 lcc 0 0 AU AU GEN 2025-11-09 0 HF5718.3 .A32 2024 AU00000000020695 2025-11-09 10:05:46 250.00 2025-11-09 BOOKS