02302cam a2200361 i 450000100090000000300070000900500170001600800410003301000170007402000300009102000270012103500130014804000210016104200080018205000270019010000330021724501000025025000150035026000090036526400500037430000460042433600260047033700280049633800270052450400510055152010650060265000260166765000350169365000340172865000170176265500240177977601370180321467627US-DLC20251110091804.0200312s2020    nyua     b    001 0 eng    a  2020012565  a9780231197526q(hardback)  z9780231552219q(ebook)  a21467627  aaubengerdacau  apcc00aHD9993.E452bD748 20201 aDreunen, Joost van,eauthor.10aOne up :bcreativity, competition, and the global business of video games /cJoost van Dreunen.  a1 Edition.  c2020 1aNew York :bColumbia University Press,c2020.  axxii, 272 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"Video games such as Fortnite, Minecraft, and Pokemon Go have been business successes in recent years, but the industry has not always been that way. As with any field of business, there have been crashes and other market disruptions. Even so, these firms march on, thriving in the face of digitalization and adopting unusual strategies like giving content away for free in order to build market share and draw in customers. The author draws on three decades of industry data to explain how video games have transitioned from the fringes of the media and entertainment industry to become a mainstream form of entertainment. By analyzing dedicated game designers like Activision Blizzard, Electronic Arts, and Valve, as well as more diversified firms like Apple, Microsoft, and Tencent, he concludes that video game companies flourish wherever they bring the same level of creativity to business strategy as they do to game design. This style of business model innovation is illuminated by case studies of how these companies have succeeded-or failed-to grow"-- 0aVideo games industry. 0aVideo gamesxEconomic aspects. 0aCreative ability in business. 0aCompetition. 0aPrint books.2local08iOnline version:aDreunen, Joost van,tOne upb1e.dNew York City : Columbia University Press, 2020.z9780231552219w(DLC) 2020012566