02401cam a2200397 i 4500 21467627 US-DLC 20251110091804.0 200312s2020 nyua b 001 0 eng 2020012565 9780231197526 (hardback) 9780231552219 (ebook) 21467627 au eng rda au pcc Alfaisal Main Library HD9993.E452 D748 2020 Dreunen, Joost van, author. One up : creativity, competition, and the global business of video games / Joost van Dreunen. 1 Edition. 2020 New York : Columbia University Press, 2020. xxii, 272 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Video games such as Fortnite, Minecraft, and Pokemon Go have been business successes in recent years, but the industry has not always been that way. As with any field of business, there have been crashes and other market disruptions. Even so, these firms march on, thriving in the face of digitalization and adopting unusual strategies like giving content away for free in order to build market share and draw in customers. The author draws on three decades of industry data to explain how video games have transitioned from the fringes of the media and entertainment industry to become a mainstream form of entertainment. By analyzing dedicated game designers like Activision Blizzard, Electronic Arts, and Valve, as well as more diversified firms like Apple, Microsoft, and Tencent, he concludes that video game companies flourish wherever they bring the same level of creativity to business strategy as they do to game design. This style of business model innovation is illuminated by case studies of how these companies have succeeded-or failed-to grow"-- Video games industry. Video games Economic aspects. Creative ability in business. Competition. Print books. local 4 Online version: Dreunen, Joost van, One up 1e. New York City : Columbia University Press, 2020. 9780231552219 (DLC) 2020012566 lcc BOOKS 607878 607878 0 0 lcc 0 0 AU AU GEN 2025-11-10 0 HD9993.E452 D748 2020 AU00000000020918 2025-11-10 09:18:51 215.00 2025-11-10 BOOKS